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Twitter cuts off service to LinkedIn – Entrenchment stage of social networks

July 6, 2012

We’ve come to another stage in history of social platforms. Twitter, Facebook and Tumblr seem to have achieved their growth goals and now we are going into a phase that I shall call “entrenchment”. Basically every network will try to control user experience in a vertical way as much as possible and thus “own” the user and user experience. Vertical control is a requirement for ‘safe’ delivery of ads and other business opportunities. Today this means making sure the companies control client software and that they control user experience. Killing RSS and killing third party clients are just parts of this game.

After control of users will be complete, the main “exploitation” stage of social networking will start.  That one will last until these networks get disrupted by next big thing. And then the cycle will repeat.

Twitter cuts off service to LinkedIn – CBS News

Tech Talk (Credit: Twitter/LinkedIn) (CBS News) Twitter, the micro-blogging site, has cut off tweets on the professional social network LinkedIn, ending a two-year partnership. Twitter is a website that lets users broadcast 140-character status updates, or tweets, in real time.

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  1. So, he who controls the user experience, controls the world in this age?

    • Well… user experience yes, of actually used products. That means used by gazillions of people.

      Being the platform is important, but not enough. If you’re not playing in enterprise space and thus not getting paid by platform users (developers, vendors), it means control of the end users themselves is essential.

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