Concerned? Google, Microsoft, Yahoo, AOL and Facebook now account for 68pc of all online ad revenue
Too much concentration is not a good thing no matter the industry it happens in.
If ad-revenues get entirely centralized then the whole premise of internet as medium that is more democratic than old ones fells apart.
GeekWire :: Americans are spending more time consuming news, using devices such as smartphones and tablets to track events on the go. But even as news consumption rises, the traditional media companies that have produced the news aren’t necessarily benefitting.
- Microsoft, Yahoo and AOL online ad partnership launches (theverge.com)
- Yahoo!, Microsoft and AOL Activate New Advertising Agreement (ycorpblog.com)
- Yahoo!, Microsoft and AOL Activate New Advertising Agreement (advertising.yahoo.com)