Elephants and web never forget
Come on, with all seriousness, anyone even for a split second believed that every public tweet you’ve ever sent was not recorded for future use? That it will not be sliced and diced to profile you individually and as a group? Come one, what do you think Klout and PeerIndex are basing their analysis on? What do you think big brands that use UberVU, Radian6 and other tools are doing?
My only thought is that I want this democratized. I want to have broadly the same level of access to this analysis and intelligence as big brands have. I want the asymmetry reduced. And I think DataSift deal does this to a large degree. It’s still costly, but this brings the price down for many smaller businesses that want to undertake such efforts. And through that the capabilities get dissimilated and the world is slightly more democratic. While McDonald’s can analyze what I say about them, I want to be able to analyze changes in their communication patterns too.
“[Tweets] vanished forever”, which naive soul got that idea? Nothing on the web ever gets deleted. Get used to it. To paraphrase Agatha Christie: Elephants and the web never forget.
Published: 29 February, 2012, 18:08 Privacy betrayed: Twitter sells multi-billion tweet archive. Twitter has sold billions of archived tweets believed to have vanished forever. A privacy row has erupted as hundreds of companies queue up to purchase users’ personal information from the new database.
- Twitter unlocks archive to firms (bbc.co.uk)
- Privacy in a global village (restreaming.wordpress.com)
- Twitter partners with Datasift to unlock tweet archive (antiworldnews.wordpress.com)