Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
Oh my, oh my. This is going to be a PR storm for Target.
Now the first natural reaction is being freaked out when you realize what can be deduced from the track you leave behind. The time has come when the data trail can and will be aggregated, analyzed and acted upon.
Naturally there’s going to be a big push-back through policies, laws and media. And companies will mostly have to stay away from targeting behavior so precisely. Only government will retain the right to do it by trumping the terrorist card.
But is it a good thing that such analysis of our lives will be strictly verbotten? Maybe this data could enable self-discovery and self-actualization that we could have never been imagined before. Could that balance out the negative aspects of targeting?
What if we demand that all that companies found about us is available to us in raw, unfiltered form. What if companies and institutions would be responsible for spitting out all the data they mined, including data models?
A whole new kind of self-help industry would spring up. It would analyze all the new data and tell us what we’re doing right and wrong in our lives and how to improve them. Maybe it would be much scarier than what Target is doing, maybe it would be transformational. I leave it here as a
food for thought.
Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy.