Oreo Pride – Brands and positions they take
Wow, a brand that decides to take a position that’s not connected with their product in any way.
What’s interesting is all the analytics (here offered by Radiant6) that provides a very clear feedback on what the brand is gaining and losing by taking a stand. This also means we’ll have more analytics-based brand shaping in the future. Software might soon make predictions such as “if you endorse message z your sales will raise x% in California and fall y% in South Carolina”.
I am not yet sure if I like the over analyzed world we live in.
In any case , cheers to Oreo!
Image from Oreo’s Facebook page In conjunction with Pride Month, Oreo Cookies made waves on Facebook on Monday evening by coming out firmly in support of gay rights/marriage. Posting a picture of a rainbow colored Oreo (which looks delicious, by the way) featuring a caption reading “Proudly support love!
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