A billion dollar question: How to influence the influencer
Influencer roles throughout the decision process (Photo credit: Wikipedia)
It’s true, if you can figure out how to influence influencers, how to be a man behind a man and woman behind a woman, then you have enormous business on your hands.
It’s why Klout, Facebook and others seem to be escaping the gravity.
Luckily this world is complicated and it takes more than just an entrepreneur to do it. I kind of hope we have enough of free will that there’s a limit to influencability. But it will be interesting to see people try.
How to influence the influencer
Democratisation of the web, does not mean there are no gatekeepers….it’s just that the gatekeepers have changed. Publishing has moved from editors to google algorithm engineers! Article sharing has moved from editors to bloggers Awareness has moved from the world of advertising to the word of mouth Gossip has gone from the Friday night leaving…
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